Vida New York - Matte Matters - Watch Me KIEHLS thanks to its full coverage

thanks to its full coverage and blendable texture

Supports natural surface cell renewal

Super Swanky / matte latte

This modern foundation combines a matte finish and medium-to-full buildable coverage with broad spectrum SPF 15 protection

light texture you can also use it on lips for a monochrome blush‑lip look if you like

Vida New York - Matte Matters - Watch Me KIEHLS thanks to its full coverageCommand attention with Vida New York Matte Matters Watch Me, a deep red shade with rich undertones that flatter every skin tone. Bold yet refined, this dark matte color is surprisingly versatile perfect for glam nights or elevating your everyday look. Designed for statement makers, Watch Me delivers intense pigment with a smooth, comfortable matte finish that wont dry out your lips. Whether youre stepping into a meeting or owning the room at night,